The adoption of new technologies and capabilities is driving dramatic change in how consumer goods companies manage sales and marketing. The 2013 Sales & Marketing Report from CGT and IDC Manufacturing Insights is jam-packed with findings regarding the real business improvements that companies are making in the areas of direct-to-consumer selling, trade promotion management, downstream data, S&OP, retail execution and emerging markets. Inspirage is a proud sponsor of this report.
Julie Legrand | Key Contributor
Julie manages PR and marketing for Inspirage. Making her home in San Francisco, Julie has been working in the enterprise software field for nearly 20 years, as both a consultant and marketing professional.